Our Approach

When working with CA.L you can expect real results, communicated regularly through concise monthly progress reports on campaigns and tracked using KPIs such as engagement, reach and following.

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You
We always start with you. We work closely with you to understand your business as well as your digital marketing and social media goals.
Design
We tailor our offering so that it is specific to your requirements. From simply providing monthly content to delivering full campaigns, organising and running events, working with ambassadors and reporting on each aspect of our work. We work primarily on Instagram and Facebook as this is where we’ve previously seen the best results, however we have worked with Twitter, Pinterest and Youtube for our clients as well so we’re able to incorporate these platforms into our campaigns as well.
Create
We create mood boards, organise photo shoots, take and edit pictures and package these up into regular content bundle. We make sure to leverage our network of influencers, models and creatives to find the right people to work with who resonate with your brand.
Distribute
We distribute the content bundles across your social media according to our implementation plan. We can work at various levels of control; from providing you with a bundle to posting directly across all of your channels- whatever works for your business.
Analyse
We track Key Performance Indicators across your channels to understand campaign performance and feed this back into our content creation. We evaluate the best social media cadence, post-frequency and style that resonates with your online following.

1. You

We always start with you. We work closely with you to understand your business as well as your digital marketing and social media goals.

2. Design

We tailor our offering so that it is specific to your requirements. From simply providing monthly content to delivering full campaigns, organising and running events, working with ambassadors and reporting on each aspect of our work. We work primarily on Instagram and Facebook as this is where we’ve previously seen the best results, however we have worked with Twitter, Pinterest and Youtube for our clients as well so we’re able to incorporate these platforms into our campaigns as well.

3. Create

We create mood boards, organise photo shoots, take and edit pictures and package these up into regular content bundle. We make sure to leverage our network of influencers, models and creatives to find the right people to work with who resonate with your brand.

4. Distribute

We distribute the content bundles across your social media according to our implementation plan. We can work at various levels of control; from providing you with a bundle to posting directly across all of your channels- whatever works for your business.

5. Analyse

We track Key Performance Indicators across your channels to understand campaign performance and feed this back into our content creation. We evaluate the best social media cadence, post-frequency and style that resonates with your online following.