CULTHREAD

LAUNCHING A LUXURY VEGAN FASHION BRAND FROM SCRATCH 

Tasked with telling the brand’s story online through social media, we worked closely with the team to understand their core values and tone of voice for building a presence online. We built Culthread a consistent, coherent and impactful digital presence across 4 platforms, showcasing the features of their luxury jacket range and encouraging organic growth through influencer campaigns & community management.  We derived a content and deployment strategy that increased awareness of the brand and secured their image as a thought-leader within vegan & sustainable fashion culture.

What we delivered: 

– Monthly photoshoots to provide regularly refreshed content

– Online community growth from 0 to over 1500 followers in under 6 months

– Visual feed arrangement and scheduled deployment

– Channel management across all 4 channels

– Overarching annual content strategy document

– Monthly blog posts and copy around core brand values

– PR campaign organisation

WESTON WATCHES

 BRINGING A BRAND TO LIFE THROUGH VISUAL CONTENT ONLINE

Weston Watches was looking to launch an online campaign aligned to the launch of the new Sigma collection, a luxury line of watches targeted at a lifestyle-conscious millennial audience. Through building a deep understanding of the brand’s voice and style, we designed and executed a content strategy to transform the brand’s online image and tell the story of each product. Through creating a set of content guidelines, shoot briefings and executing against an overarching deployment strategy, we saw an increase channel reach by 3 times, with total channel post impressions by a multiple of 6.

We delivered:

– Launch campaign designed around streets in London based on each product name 

– Monthly bundles of high quality, professionally shot visual content aligned to brand image

– 6x increase in impressions and 3x increase in reach by month

– 6.5% following community increase in 10 weeks 

– Influencer & model curation for each shoot & post partnership

– SEO document to support the brand in distributing the content tactically

– Post scheduling and execution across 3 social media channels

FABLETICS

DELIVERING A TIME-PRESSURED INFLUENCER CAMPAIGN FOR A CELEBRITY LAUNCH

Fabletics was looking to maximise the reach of the launch event for their first pop up shop in London, which was expected to attract strong press interest due to the attendance of the celebrity founder, Kate HudsonWe were tasked with curating an influential guest list for the event in order to generate awareness of the brand’s new location. We worked to devise a targeted influencer campaign strategy for the brand, through which we hand-picked influencers with over 200,000 followers and managed the entire process- from influencer outreach and on-boarding to contractual negotiations and results analysis.

What we delivered: 

– Combined influencer audience of over 2 million followers

– Contracts with 8 industry-leading influencers

– A minimum engagement per post of 4.25%

– Over 1,600 website click throughs in a 2 week period 

– Full event debrief and reporting document